On May 7 and 8, 2010, SORA brought the annual conference of the European Association of Political Consultants to Vienna.

The 15th annual conference of the European Association of Political Consultants (EAPC) brought together some of the most significant academics, experts and practitioners to discuss the crucial role of emotions in strategic communication.

The EAPC 2010 is the key forum for political consulting and public affairs in Europe. An exceptional line-up of speakers talked on the subject:

• George Lakoff, bestselling author and consultant, explained the "Political Mind",
• Hans-Georg Häusel gave insights into neuroscientific foundations of marketing,
• Ted Brader, author of "Campaigning for Hearts and Minds"