The conference "Emotions in Politics & Campaigning" brought together some of the most significant academics, experts and practitioners to discuss the crucial role of emotions in strategic communication. - 130 participants from five continents came to Vienna to participate in the conference.

Among the keynotes:

• George Lakoff, bestselling author and consultant, will explain the "Political Mind",
• Hans-Georg Häusel gives insights into neuroscientific foundations of marketing
• Ted Brader, author of "Campaigning for Hearts and Minds", will tell you how it works

More information on speakers, social program and the EAPC Master Class at www.eapc2010.eu.

Out now: Conference Publication

Learn how to reach out for people’s hearts and minds. With concise contributions from scholars and campaign pros: George Lakoff, Ted Brader, and leading consultants from Europe and the EU. – Find out more on our Facebook page – or order directly via Amazon.

For a free reviewer's copy please contact Florian Oberhuber (fo(at)sora.at).